Spanish telecoms giant
Telefónica
has offered £17.7bn for O2,
potentially creating the second biggest mobile operator in the world after
Vodafone.
The cash deal would end months of speculation about the future of O2,
formerly BT Cellnet, following the collapse of a Dutch/German bid to buy the
company in August.
O2 is the UK's most popular operator but has few
customers in The Netherlands and Germany, making it ideal for a firm looking to
buy into the domestic UK market.
Telefónica, previously the sixth largest mobile operator, has a strong
customer base in Spain and Latin America, but has few customers in Northern
Europe.
Under the terms of the proposed deal O2 would be integrated but would retain
the current branding and contract terms.
"There is a second reason for Telefónica wanting this deal," said Marta Muñoz
Méndez-Villamil, senior analyst at
Ovum.
"The UK and Germany are two of the most advanced markets in Europe. O2 has
managed to defend its position well while operating in highly-competitive
environments, something Telefónica could learn from, especially now that it
faces increasing competition from Vodafone and
Orange in its home
market."
O2 chief executive Peter Erskine said in an interview on the BBC's
Today programme: "This transaction brings together two companies which
are growing strongly with highly complementary geographical activities."
Erskine expects shareholders to back the deal, as they will realise a 20 per
cent bonus on the price of O2's current market value.
Telefónica already runs i-Mode telephone systems like those
launched by O2 in September and is a strong proponent of
the High Speed
Downlink Packet Access (HSDPA) mobile data standard, which O2 will
launch today.
"The trial phase for Telefónica's 3G evolved services using HSDPA, the first
to be tested in Spain, is well advanced," said Ignacio Camarero, executive
director for operations at Telefónica.
The two companies expect to see savings of £198.8m over the next three years
as a result of the merger.
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