Apple surprised everyone this week by telling users that it would allow the old enemy - the Windows operating system - to run on its computers
Not a happy week for Mac purists, says Gartner

vnunet.com analysis: Apple assimilates Windows XP

Resistance is futile

Written by Matt Chapman

Advertisement

Apple surprised everyone this week by telling users that it would allow the old enemy - the Windows operating system - to run on its computers

But the revelation should not have been such a surprise, since two hackers managed to get Microsoft's Windows XP to boot on a new Intel-based Mac only days before.

For Apple diehards, however, the Boot Camp beta software was another stab in the back following the recent addition of Intel chips into the computers. 

"I don't know if this week has been a happy week for Mac purists," said Michael Silver, research vice president at Gartner

"But they don't have to run Windows if they don't want to; it doesn't really affect them and it's not targeted towards them."

However, once the realisation dawned that Macs could function as a PC, there was praise for Apple's decision from most quarters.

"If anything, it makes it better for Apple users because it gets more people into the Apple fold," said Silver.

Most analysts agreed that this was a chance for Apple to pull in users who had previously been worried about buying a non-Windows system.

"This is actually a huge opportunity for Apple," said Malte Nuhn, an analyst at Millward Brown Optimor. "The affect on Microsoft isn't nearly as clear cut. On balance, it looks like Apple stands to benefit significantly more than Microsoft."

David Bradshaw, principal analyst at Ovum, added: "This is a smart move from Apple. We would expect to see an uplift in Apple's market share, persuading some formerly reluctant switchers to buy Macs instead of PCs." 

Tags:

Related articles

Related whitepapers

Related jobs

Do you agree?

Most commented stories

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

05 Sep 2008

8.64 MBPodcast Special: Views from the Valley More...

Podcast image

04 Sep 2008

12.7 MBComputing podcast 4 September 2008 More...

Podcast logo

02 Sep 2008

8.39 MBEco-Entrepreneur Podcast: Bulldog More...

Poll

INTERNET EXPLORER 8

INTERNET EXPLORER 8

Are you intending to download Internet Explorer 8 when it becomes available?

Previous poll results

Spotlight

LogMeIn Rescue+Mobile

BlackBerry gets LogMeIn remote support

Rescue+Mobile lets a support technician take control of the handset   More...

Dell manufacturing plant

Dell planning factory closures to cut costs

Report claims that PC maker is looking to sell off...  More...

Google Chrome

More growing pains for Chrome

Google wrestles with licensing and security problems   More...

Smartphone

US takes 3G crown from Europe

Americans finally catch up with Europeans in adoption of 3G   More...

Primary Navigation