The past year was viewed by many as
the 'year of the
user' in the tech world. Perhaps in no place was this more true than in
online video.
Users shared, downloaded and discussed videos online in greater numbers than
ever before, making video sharing services among the most popular sites on the
internet.
The explosion of online video in 2006 also, however, brought the familiar
subject of copyright infringement back to center stage as studios came in search
of royalties from copyrighted videos.
As the studios began to see just how much money was to be made from online
video, they began to form new partnerships and launch new services to compete
with the already booming video-sharing sites.
2006 was a banner year for
YouTube.
The video-sharing site, launched in February 2005, had claimed over 40 per
cent of the online video market share by May.
By October, YouTube was logging more than
100 million
video downloads per day and by the end of the year, the site had become the
number six most popular on the internet, according to
Alexa
Web Search.
The biggest news to concern YouTube, however, had nothing to do site traffic.
In October, Google announced that it
had agreed to
purchase the video-sharing site for $1.65bn in stock.
The deal was Google's largest purchase to-date and gave the search giant
control of nearly half of all online video-sharing.
While writing about the Google purchase,
Forrester
Research analyst Charlene Li offered an explanation for the phenomenal
success of YouTube.
"YouTube is a gem because it figured out what
Google,
Yahoo,
MSN,
AOL and all the
other video players in the marketplace could not," wrote Li. "It is not about
the video, it is about the community around the video."
Members of the community were some of the biggest stars on YouTube in 2006.
The saga
of 'Lonelygirl115'
garnered worldwide media attention over the summer, while everyone from
78 year-old
pensioners to
blender
salesmen became cult celebrities through YouTube.
With the building of that community, however, came a slew of legal headaches
for YouTube.
Users routinely posted videos of copyrighted programs and films, and as
YouTube's success soared so did interest from the studios whose work was being
posted.
YouTube avoided litigation from
Universal
by signing a licensing deal with the studio just before it
filed
suit against two other video-sharing sites, and the merger with Google
allowed the site to
take
advantage of Google's deals with
Sony BMG
and
Warner
Music Group.
YouTube, which has a policy of removing any copyrighted material at the
request of the owner, was forced to take down tens of thousands of videos in two
high-profile claims from
Comedy
Central and the
Japan Society for
the Rights of Authors, Composers, and Publishers.
Some companies decided to introduce video-sharing services of their own
rather than fight the battle over copyrights.
In August, Sony
announced the
purchase of video-sharing site Grouper, and early in December rumours began
to surface that four major media networks were
discussing the
launch of a video-sharing site that some dubbed a 'YouTube killer'.
Even
CurrentTV,
a television network that airs user-generated content, attempted to get in on
the video-sharing market by
launching a
joint venture with Yahoo.
While TV and film studios attempted to make the jump from the TV to the
computer,
Apple made a
move in the opposite direction.
Staying true to their old tagline, Steve Jobs and Co. decided to "Think
Different" and the company
announced a
service that lets users download feature-length movies over their internet
connection and watch them on their PC, iPod or even their TV.
The
iTunes
Movie Store allows users to download movies for prices ranging from $9.99 to
$14.99 and transfer them to their iPods or to a set-top box dubbed the iTV that
the company plans to release early in 2007.
Following the announcement,
Jupiter
Research vice president and research director Michael Gartenberg told
vnunet.com
that "the big news is that Apple wants to be in every room of your home".
Gartenberg's sentiments were backed up by Jobs, who outilined a vision of "
itunes in the den, the living room, the car and the pocket".
Apple appears to not be the only company with this vision heading into 2007.
YouTube recently announced a deal
to distribute mobile video with wireless carrier
Cingular,
and in October
Microsoft's
Zune portable
media player was released.
The Zune sports wireless networking capabilities and the ability to play
video, so, while 2006 was the year of user video, 2007 may become the year of
mobile video.
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