Two of the largest TV networks in the US have teamed up to offer a new online
video service that will feed content to some of the most popular sites on the
internet.
News
Corp and NBC
announced a joint online video venture which will offer clips and full-length
episodes of Fox
and NBC TV shows.
The service will not focus on distributing video from a central site, but
will deliver content through a network of already-popular web portals.
Yahoo,
MSN and
MySpace
will be among the first sites to offer the videos.
Shows lined up for the new service include The Simpsons,
Saturday Night Live, 24, and The Tonight Show.
The companies hope that the service will catch on with users and at the same
time prevent any legal issues over the content's copyrights.
YouTube
especially has been struggling to filter out copyrighted material posted without
the owners' permission.
"Anyone who believes in the value of ubiquitous distribution will find this
announcement incredibly exciting," said Jeff Zucker, president and chief
executive of NBC Universal.
"This venture supercharges our distribution of protected, quality content to
fans everywhere.
"Consumers get a hugely attractive aggregation of a wide range of content,
and marketers get a novel way to connect with a large and highly engaged
audience."
Analysts, however, have suggested that the proposed 'YouTube killer' will be
anything but.
"It will not challenge YouTube, which is two parts social experience, one
part video experience. That's how it gets millions of viewers,"
Forrester
Research vice president James McQuivey said on a company blog.
"But this site could draw traffic from NBC.com or Fox.com, as viewers learn
to seek the show they like rather than the network that produces it. If other
networks come on board it could become a significant online destination."
Networks have expressed growing frustration at the inability of YouTube and
parent company
Google to
keep pirated videos off of the site.
Negotiations for a
rival video
site that included Fox and NBC TV shows were said to be in the works as far
back as December of last year. YouTube meanwhile has signed content distribution
deals with the
BBC and
Warner Music.
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