Laptop demand fuels global PC sales

IDC predicts 17 per cent growth in the last quarter of 2007

Written by Robert Jaques

Global PC shipments will rise by 16.7 per cent in the fourth quarter of 2007 driven by strong demand for laptops and portable computers, according to IDC's latest Worldwide Quarterly PC Tracker.

The report noted that, following a slow second half of 2006, growth has accelerated steadily in 2007, reaching 16 per cent in the third quarter.

Advertisement

As a result, annual growth is expected to reach 14.6 per cent in 2007, up from 10.1 per cent in 2006.

Portable PC adoption remains a key driver. Worldwide portable PC shipment growth of 37 per cent in the third quarter was the fastest in more than a decade, beating growth of more than 35 per cent in several quarters in 2003 and 2005.

This rapid move to portables has taken a toll on desktops, the study revealed. With the support of emerging regions, global desktop volumes continue to increase in low single-digits.

However, the growth differential between desktops and portables has never been greater. In the third quarter, portable growth was more than 33 per cent faster than desktop growth, a differential that has not been over 30 per cent since 1996.

"The peak portable growth seen in the third quarter will be difficult to sustain, but it reflects strong demand across regions and segments that will fuel growth," said Loren Loverde, director of IDC's Worldwide Quarterly PC Tracker.

"It will be increasingly important for PC vendors to have a strong portable offering to stay competitive as the market continues its rapid shift to mobile computing."

International markets have also driven volume. Following years of steady growth, the PC market outside the US and Japan reached 68 per cent of global shipments in the third quarter.

Asia/Pacific (excluding Japan) and Rest of World (including Latin America, Canada, Central and Eastern Europe, Middle East and Africa) are approaching 50 per cent share and grew by more than 20 per cent in 2007.

Western Europe, representing more than 22 per cent of global volume, also continues to grow at a rapid pace.

"The significant influences driving the growth of portable PC volume include falling prices, the narrowing performance gap as compared with desktops, improving wireless connectivity, and the expanded access through retail channels," said Richard Shim, personal computing research manager at IDC.

"The desktop market will aim to maintain share by emphasising improvements in energy efficiency, shrinking case designs and emerging mainstream opportunities, such as gaming and all in one systems."

Tags:

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Shaun Nichols and Iain Thomson

10 Oct 2008

7.33 MBPodcast Special: Views from the Valley More...

Podcast image

09 Oct 2008

12.99 MBComputing podcast - IT implications of the banking crisis, and the FSA clamps down on IT security More...

Shaun Nichols and Iain Thomson

03 Oct 2008

6.49 MBPodcast Special: Views from the Valley More...

Poll

Google Android

Google Android

Are you intending to try out a Google Android mobile phone?

Previous poll results

Spotlight

MoD building

Latest data breach leads MPs to demand culture change

MoD admits to losing a hard drive containing up to...  More...

Online shopping

E-retailers urged to prepare for Christmas

Credit crunch sending shoppers online for cheaper presents   More...

Mobile phone

Emerging markets drive mobile growth

Mobile penetration rates expected to reach 95 per cent by...  More...

Digital information

Poor data classification costing companies dear

Millions wasted on searching through clutter, says analyst   More...

Primary Navigation