Low tablet PC sales causing a headache

Analyst points finger at Microsoft for not doing enough to drive adoption

Written by Robert Jaques

Vendors are still struggling to shift tablet PCs, which currently represent less than one per cent of notebook sales - and Microsoft is getting the blame, according to analysts.

UK analyst firm Canalys argued that current low sales should not come as too much of a surprise and suggested that Microsoft, through its hardware partners, needs to put much more effort into pushing the category forward, particularly in EMEA.

Advertisement

"No one expected tablets to hit huge volumes overnight, but the shipments to date have fallen short of even the most conservative estimates and Microsoft needs to do something about it," said Canalys director and senior analyst Chris Jones.

Jones added that the smaller form-factor ultra-portable notebooks only account for between five and 10 per cent of most vendors' notebook shipments.

This is because most users remain reluctant to compromise features for increased mobility, and all current tablets fall into this category.

The research also indicated that the market for more specialised pen-based devices, such as those offered by Symbol and Intermec, is only around 50,000 units per quarter in EMEA.

For tablet PC shipments to exceed this will need to break out of vertical niches and provide more mobile professionals with a compelling proposition.

According to Canalys analyst Rachel Lashford, tablet sales have been further hampered by the weak state of the economy and restrictions on IT spend, particularly on new, more adventurous projects where the return on investment is not proven.

"The first year was always going to be slow, but it is particularly disappointing that shipments have declined this quarter," she said.

"The fact that most vendors are only offering a single model, and that Microsoft isn't pushing the concept as hard as it could, coupled with the absence of key notebook vendors, such as Dell, IBM and Sony, leaves potential buyers with doubts over the industry's commitment to the format, and those doubts will hurt sales."

Tags:

Related articles

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Shaun Nichols

19 Dec 2008

2.93 MBPodcast Special: Views from the Valley More...

Podcast image

18 Dec 2008

17.6 MBComputing podcast - the highlights of 2008 More...

Shaun Nichols and Iain Thomson

15 Dec 2008

4.98 MBPodcast Special: Views from the Valley More...

Poll

Communications super-database

Communications super-database

Should the government be allowed to track our emails and internet use?

Previous poll results

Spotlight

CES logo

CES 2009 preview

vnunet.com looks at what is in store for delegates at...  More...

Lotus Notes

IBM unveils Lotus Notes 8.5

Collaboration suite beefs up Mac support and cuts email storage...  More...

Asus Eee Top

Review: Asus Eee Top ET1602 PC

A compact, touchscreen desktop PC best suited for basic computing...  More...

Moto W233 Renew

Motorola launches eco-friendly mobile phone

Moto W233 Renew handset is made out of recycled water...  More...

Primary Navigation