McDonald's
McDonald's

Wi-Fi lovin' it with McDonald's

Fast food giant to serve up wireless hotspots with its burgers

Written by Daniel Thomas

McDonald's is to install wireless broadband hotspots in its restaurants in a bid to attract more business customers.

By the end of March, Wi-Fi laptop and PDA owners will be able to connect to the internet at 561 McDonald's restaurants while tucking into their Big Mac and fries.

Advertisement

Most of the BT Openzone hotspots are to be put into drive-thru restaurants, popular with business travellers, as well as in 11 of its largest metropolitan fast food stores, including those in London's Oxford Street, Liverpool Street and The Strand.

Steve Tiley, head of management information systems at McDonald's, said: "Our strategy this year is to attract business users. We've found that drive-thru and service station restaurants are extremely popular with our business customers on the move."

"The hotspots will allow businessmen to check email, access the internet and download presentations while having something to eat and drink."

BT Openzone customers will be able to get online if they are within a 70 to 100 metres of an access point.

But Tiley said it would be 12 to 18 months before consumer devices such as mobile phones and handhelds become mainstream and increase the appeal of public Wi-Fi hotspots to the average shopper.

"Its not something we will offer in every restaurant, but it's part of a series of initiatives to make McDonald's even more appealing. A way of helping someone choose McDonald's over, say, a Little Chef," he added.

The McDonald's deal will extend the number of BT Openzone hotspots to 2,000 by the end of March, and builds on BT's plan to make Wi-Fi available to business travellers at locations such as airports, railway stations and hotels.

"We're looking to build Wi-Fi in key travel locations where business people go," said Christopher Taylor, head of business development at BT Openzone.

"People always know where to find a McDonald's and if they go to a drive-thru they will now also know where to find BT Openzone wireless access."

BT Openzone offers a range of price plans, from 20p pay as you go to a daily charge of £15.

Tags:

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Shaun Nichols

19 Dec 2008

2.93 MBPodcast Special: Views from the Valley More...

Podcast image

18 Dec 2008

17.6 MBComputing podcast - the highlights of 2008 More...

Shaun Nichols and Iain Thomson

15 Dec 2008

4.98 MBPodcast Special: Views from the Valley More...

Poll

Communications super-database

Communications super-database

Should the government be allowed to track our emails and internet use?

Previous poll results

Spotlight

CES logo

CES 2009 preview

vnunet.com looks at what is in store for delegates at...  More...

Lotus Notes

IBM unveils Lotus Notes 8.5

Collaboration suite beefs up Mac support and cuts email storage...  More...

Asus Eee Top

Review: Asus Eee Top ET1602 PC

A compact, touchscreen desktop PC best suited for basic computing...  More...

Moto W233 Renew

Motorola launches eco-friendly mobile phone

Moto W233 Renew handset is made out of recycled water...  More...

Primary Navigation