Microsoft
Microsoft's proposed purchase of aQuantive for $6bn is its most costly ever

Experts question Microsoft's aQuantive buy

$6bn does not make sense, says Ovum

Written by Robert Jaques

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Further reading

Microsoft restructures to get ahead in advertising

Close of aQuantive buy leads to new advertising branch 14 Aug 2007

Microsoft walks away from Yahoo

Yahoo's valuation too steep and Google tie-up "undesirable", according to Ballmer 06 May 2008

Microsoft restructures to get ahead in advertising

Close of aQuantive buy leads to new advertising branch 14 Aug 2007

Microsoft walks away from Yahoo

Yahoo's valuation too steep and Google tie-up "undesirable", according to Ballmer 06 May 2008

Related blogs

Microsoft restructures to get ahead in advertising

Close of aQuantive buy leads to new advertising branch 14 Aug 2007

Microsoft walks away from Yahoo

Yahoo's valuation too steep and Google tie-up "undesirable", according to Ballmer 06 May 2008

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