"This movement that I loved had failed in its most basic responsibility"
Adam Werbach, head of Saatchi & Saatchi's sustainability division, says staff hold the key to greener business, all firms are greenwashers, and environmentalism is dead
BusinessGreen, 28 Mar 2008
Further reading
Saatchi & Saatchi snaps up green consultancy
New division plans to add sustainability services to advertising giant's branding and marketing activities 01 Feb 2008
Environmental reporting approaches tipping point
Reports find standards of environmental reporting remain mixed, but expert predicts significant improvement next year as firms prepare to disclose their climate change strategies 05 Nov 2007
Saatchi & Saatchi snaps up green consultancy
New division plans to add sustainability services to advertising giant's branding and marketing activities 01 Feb 2008
Environmental reporting approaches tipping point
Reports find standards of environmental reporting remain mixed, but expert predicts significant improvement next year as firms prepare to disclose their climate change strategies 05 Nov 2007
Related blogs
Saatchi & Saatchi snaps up green consultancy
New division plans to add sustainability services to advertising giant's branding and marketing activities 01 Feb 2008
Environmental reporting approaches tipping point
Reports find standards of environmental reporting remain mixed, but expert predicts significant improvement next year as firms prepare to disclose their climate change strategies 05 Nov 2007
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