People searching the web are now be able to contribute to carbon offset
schemes run by US non-profit organisation
Carbonfund.org after the organisation
inked an agreement with recently launched green search engine provider Greenback
Search.
Launched earlier this year, Greenback
Search is based on Google's search engine but any searches that generate
revenues will see the company's operators donate half to carbon offsetting
schemes.
Greenback Search said the new service also allows users to monitor how much
carbon has been offset as a result of their online searches and provides them
with functionality for displaying the information through their profile on
social networking site Facebook.
Meanwhile, a Greenback Search
widget for bloggers allows users to provide the search functionality on
their blogs and display the environmental contribution made from any searches
undertaken on the blog.
Eric Carlson, executive director of Carbonfund.org, welcomed the partnership,
adding that with Greenback Search expected to donate around half a cent per
click the alliance should help finance a wide range of offset schemes.
"It's such a fantastic idea," he said. "It's completely free, has much the
same functionality as Google, and you can offset carbon while you search."
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