Via Post, the new green mail service
developed by Microsoft and Royal Mail, has confirmed it will launch by early
December in time for the Christmas post rush.
The innovative new service works by providing customers with a free software
download that enables them to send correspondence from a computer to any UK
address. The message is encrypted and sent to a dedicated printer near the
recipient's address and is then printed and delivered by Royal Mail.
Simon Campbell, chief executive of the new company, said that the
distribution model could cut the carbon footprint of a letter by 75 per cent. "
It could save 100m litres of petrol from lorries alone," he said. "Cutting out
this large part of distribution, especially in air mail, could make us carbon
positive, meaning people may even earn carbon credits as a result of using the
service."
Campell added that the service will start using eight printing distribution
centres nationwide, before growing to 30 within a year. This will ensure that "
the maximum a letter will physically travel is 20 miles".
Via Post is currently targeting the markets for billing and direct mail
marketing, where it claims cost as well as carbon savings could be enormous, and
is talking to several banks and utility companies about the service.
Royal Mail estimates the average cost of a letter to be 80p to £1, including
stamp and stationary, according to Campbell, whereas Via Post is 29p all
inclusive, saving a company about 75 per cent a letter.
Campell added that Royal Mail will seek to use high-quality recycled
stationary for all the letters they print, in an attempt to further bolster the
service's green credentials.
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