The E530 is aimed at women. What women will think of Samsung'’s opinions of their needs is another matter.

A 1-megapixel camera records video clips that are suitable for email and with 96Mb of memory, you'll be able to store plenty of images and songs for the built-in MP3player.

However, to send photos or videos to friends you and they will need a mobile phone or contract that supports MMS. The handset comes with its own headphones for music, although these use a connection that no other type of lead will fit.

Transferring files to a PC is relatively simple using Bluetooth, but a separate cable is required otherwise.

And those feminine touches? There's a tool that figures out the best time to attempt to get pregnant, one that works out your ideal height-to-weight ratio, and a calorie counter, among others.

As for price, various operators are offering the handset free providing you sign up to a contract.