Budget digital SLRs are the fastest growing sector of the photography market,
and deliver better pictures than digital compacts.
However, most of us remain intimidated by all the extra controls, functions
and dials they come with. Sony hopes to address these fears with its
easy-to-operate
Alpha
100; its first D-SLR.
We were given an exclusive day’s testing at the European launch.
The Alpha is notable for being the first Sony camera to use technology from
the respected Konica Minolta, which Sony bought earlier in the year, and
inevitably shares some features, such as a common lens mount and the look of
earlier models.
This means the Alpha is already compatible with a wide range of
existing
lenses, though Sony hopes to have 21 of its own by Christmas.
However there’s much about the Alpha 100 that’s brand new. For starters, it
outguns its closest
Canon and
Nikon rivals by boasting a
top resolution of 10 megapixels.
Then there’s a nifty eye sensor that switches on the viewfinder and
automatically focuses the camera the moment you bring your eye up to it, while
the 2.5in LCD remains active to display essential image information.
To combat any hand wobble, Super Steady Shot technology (anti-shake) is built
in to the camera, while anti-dust settings shake the sensor free of any
undesirables that may get in when swapping lenses.
Although the Alpha’s feel is slightly plastic, the build quality is high, and
with a standard lens attached, the camera feels reassuringly chunky yet light
weight.
As you’d expect from an SLR, the Alpha is fast to respond, powering up ready
for the first shot in a couple of seconds and rapidly processing top-resolution
JPEG files.
Saving unprocessed RAW files, which is the very best quality - although more
memory hungry - is also an option.
Our first impression is that the Alpha was a good, perhaps even great,
digital SLR, but that it will be a couple of generations before we see Sony
deliver something truly outstanding.
However, if, as hoped, it tempts casual photographers to move upwards and
take more and better photographs; that has to be encouraged. Availability for
the Alpha 100 has been set for this July, at which time we promise to bring you
a more in-depth test.
The price is £599 for the body only or £699 when bundled with 18-70mm lens.
Related
reviews
Nikon D50
Verdict: A baby six-megapixel digital SLR fit for grown-up play.
Rating: 4/5
Price: £499
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