Orange
and
Vodafone
have said they will review the prices they currently charge for international
roaming, after 3 announced it was scrapping charges in seven countries.
The move comes after
3
Mobile launched a new roaming price plan that treats calls or texts sent or
received from countries where it has a network as if they were national, not
international, calls. If other operators follow suit, it will mean cheaper
international calls for consumers when abroad.
The 3 Like Home’ tariff, means customers travelling in the UK, Ireland,
Italy, Australia, Hong Kong, Austria, Sweden and Denmark can use their existing
minutes and text bundles without accruing any additional charges. They will also
be able to send video and photos and surf and download form the internet at no
extra cost.
3 said the decision will "put an end to the international roaming rip-off"
charges when making calls from abroad. However, it has only scrapped roaming
charges in countries where it has a network - elsewhere international calls will
be subject to it.
Cheaper international calls will be welcomed, particularly as people are
often wary of taking their mobiles abroad because of the fear of unexpected
charges.
The
European Commission last year argued that roaming costs were too high and
should be regulated. Simon Bates, spokesman for
Ofcom,
told Computeractive: “We welcome any move made by mobile companies to reduce the
cost of roaming which we believe is too expensive.”
However, although the watchdog said it would not be “putting pressure on
networks to follow 3’s lead", citing the lack of legislation surrounding
roaming, 3’s decision may be the catalyst consumers have been waiting for.
Robin O’Kelly, head of external communications at
T-Mobile,
said the mobile operator “welcomed the competition in the market". It currently
charges a flat rate of 55p a minute for incoming and outgoing calls when abroad.
“Any operator that brings pricing down is doing good by the consumer. With
such competition mobile operators do not need regulation from the European
Commission to drive down roaming charges as the competition generated from other
networks will be enough to do this,” said O’Kelly.
Vodafone said: "This just shows how competition is helping to drive down the
cost of roaming across Europe.”
Orange also claimed it would introduce new services and initiatives for
customers. It said: "We will announce further refreshes to our roaming rates in
the first half of this year."
3’s announcement of its Like Home tariff follows research from
Yougov
showing that nearly half of all people travelling abroad have paid expensive
bills.
For those heading abroad with their phones, Bates said: “Understand how much
it costs [to roam] and whether you can afford to take your phone when going
abroad. Also, ensure you contact your service provider to see if you can sign up
to a price plan that may reduce calls when abroad.
“Another thing consumers must remember is many networks charge for incoming
calls so it may work out better to send a text or use a local payphone,” he
added.
In June 2006, Orange delivered discounts of up to 25 per cent on existing
roaming rates across 25 EU countries and both T-Mobile and Vodafone reduced
theirs by half.
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