Members of Parliament have added their support to Computeractive's Crystal
Clear broadband campaign, which has shown that nearly two-thirds of consumers
are achieving less than half of the advertised download speeds from internet
service providers (ISPs).
Derek Wyatt, chairman of the All Party Internet Group, said: "I hope your
campaign comes to the attention of Ofcom and that it conducts a review."
The campaign also garnered support from Conservative MP George Young.
"I agree that there's insufficient consumer understanding of what's realistic
to expect in terms of day-to-day performance and that suppliers have a key role
to play in setting realistic expectations rather than hyping the maximum as if
it were the norm. I do believe Ofcom has a role to play," he told us.
The communications regulator also welcomed the campaign and said it was
raising awareness among consumers about the issues of speed and technical
limitations of broadband.
It added the data and information Computeractive readers had submitted using
our speed test helped give it more insight into what is going on in the
marketplace.
"We are aware of the issues of speed and have been asking to the Advertising
Standards Authority (ASA) to step in when there was unfair advertising. Although
speed is not a high profile problem for us it is something we already look at
informally," we were told.
The watchdog did not rule out a formal investigation although would not yet
commit to one. We think Ofcom should begin an investigation now however.
The campaign has also gained a new official partner: the Plain English
Campaign. Spokesman Ben Beer said: "We urge our supporters to sign the petition
on the Downing Street website.
"Many people find modern technology complicated enough without having to
plough through small print and jargon. Broadband companies have a responsibility
to be honest with their customers and not rip them off."
More than 3,000 people have currently
signed our petition on
the 10 Downing Street website, which urges the Government to instruct Ofcom to
force ISPs to advertise a typical rate for broadband subscriptions, not just a
theoretical 'maximum' rate. Every signature will make a difference so please
take a moment to do so at the site below.
Computeractive's editor Paul Allen said:“It’s clear that the question of
misrepresentation in advertising by the ISPs has struck a chord with UK
broadband users.
"Since the campaign has already gained such widespread support, we are
optimistic that with sustained pressure Ofcom and the ISPs will recognise that
this is an issue that needs to be addressed.”
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