Two of the world’s most famous football clubs,
Liverpool and
Arsenal, are
looking to increase merchandise sales with the launch of integrated enterprise
systems.
The two Premiership teams are
launching multi-channel software to manage all aspects of sales of goods like
shirts and souvenirs, in-store and online.
The clubs have both chosen Prologic
CIMS as part its IT systems overhaul to deliver integrated retail, wholesale,
ecommerce and worldwide mail order systems.
The software also includes warehouse logistics, planning and product
sourcing.
Arsenal is installing the software at its new Emirates Stadium store, which
opens in July, while Liverpool will begin installing it later this summer.
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