High-street retailer Marks & Spencer has unveiled a new web site which it hopes to use to increase online sales from £100m to £250m.

The site has been developed by M&S’ in-house e-commerce team in partnership with Amazon, and will be integrated with telephone and shop sales.

Features pioneered by Amazon, such as a list of recently viewed items, wish list and one click settings, have been included.

Customers can also see items from different views and check on the status of orders regardless of which channel they used.

M&S is planning to introduce streaming video at a later date.

It is currently carrying out a review of back-office systems to improve integration between the site, shops and telephone ordering service as it seeks to launch a full multi-channel offering later this year.