Picture of British Airways planes
BA is testing mobile phones as boarding passes

BA to pilot tickets on mobiles

But lack of global standards may stifle benefits to airlines

Written by Dave Friedlos

British Airways (BA) could be the first UK airline to allow passengers to check in and board flights using a barcode transmitted as a text message to a mobile phone.

The carrier is investigating the benefits of the scheme and may begin limited trials by the end of the year, Computing can reveal.

Advertisement

Mobile technology must be good for both the airline and its passengers if it is to go ahead, says BA product lead Mike Cavanagh.

‘We are looking at sending a barcode to a passenger’s mobile phone using SMS, as well as enabling them to log into ba.com via a mobile and then have the barcode sent direct from the web site,’ said Cavanagh.

The final decision on the details of the trial will be made in the next few months, he says.

BA is not the only airline interested in the potential of mobile ticketing – carriers in Japan, China and Sweden are already running trials of the technology, but a clear business case has yet to be established.

The opportunities are huge, but global infrastructure is needed if such schemes are to really take off, according to Paul Curtis, head of IT at EasyJet.

‘These initiatives can provide huge cost savings and reduce congestion at check-in desks,’ he said.

‘But until airports across Europe are able to support the technology, rollout will be limited to localised trials.’

Global aviation organisation the International Air Transport Association (Iata) is backing calls for a common platform.

‘The technology is not quite there yet,’ said an Iata spokesman. ‘We need a global standard for barcodes on mobile phones to be developed, as well as standardised scanners and infrastructure at all airports,’ he said.

But not all airlines see the potential. Ryanair IT director Eric Neville says mobile tickets are of no benefit to the airline.

E-tickets simply replace the paper ticket that passengers print for themselves anyway, he says.

Nor is benefit to customers guaranteed, says Forrester analyst Henry Harteveldt.

‘There are questions about how much time passengers will really save,’ he said.

‘And there are still concerns because phones can be lost, stolen or the batteries can die.’

Related whitepapers

Related jobs

Do you agree?

IT white papers

Search vnunet IThound

Top categories

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Watch

Shaun Nichols and Iain Thomson

10 Oct 2008

7.33 MBPodcast Special: Views from the Valley More...

Podcast image

09 Oct 2008

12.99 MBComputing podcast - IT implications of the banking crisis, and the FSA clamps down on IT security More...

Shaun Nichols and Iain Thomson

03 Oct 2008

6.49 MBPodcast Special: Views from the Valley More...

Poll

Google Android

Google Android

Are you intending to try out a Google Android mobile phone?

Previous poll results

Spotlight

MoD building

Latest data breach leads MPs to demand culture change

MoD admits to losing a hard drive containing up to...  More...

Online shopping

E-retailers urged to prepare for Christmas

Credit crunch sending shoppers online for cheaper presents   More...

Mobile phone

Emerging markets drive mobile growth

Mobile penetration rates expected to reach 95 per cent by...  More...

Digital information

Poor data classification costing companies dear

Millions wasted on searching through clutter, says analyst   More...

Primary Navigation