The IT systems of financial services companies in the UK are not focused
enough on customer service, according to research by the
Chartered Institute of Bankers in
Scotland and consultants Charteris.
Many organisations do not have access to a single, standard customer record,
and customer-facing staff are not able to access all the information they need.
Many IT systems do not enable data to be shared between isolated stores of
information, says the research.
"Many do not have an open flexible IT infrastructure that enables services to
be used across multiple channels and data to be routed to the right place - the
challenge is to be come more agile," it says.
Legacy systems are not integrated in many firms and there is over reliance on
manual processes.
Some financial services firms are finding it so hard to access data and keep
it updated that they have concerns over the accuracy of historical customer
information.
If banks want to cross-sell products and target services more effectively,
they need to improve the integration of their IT systems, says the report.
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