Big corporations usually have ruthless mechanisms in place to exterminate
agents that have the temerity to enter their premises. There are several lines
of defence that are designed to identify, subdue and fatally stifle any unwanted
party that comes into contact with them.
For example, if a small company is foolish enough to be lured by the promise
of carrying out a big project for one of the global giants, it will eventually
discover, to its cost, that the honey pot was an illusion. By this
time though, it will have been fatally weakened and softened up by a series
of time-consuming meetings with middle management, who turn out to not have any
decision-making powers, despite all their initial promises. Starved of any
income, the small agent eventually perishes, broken with ruthless efficiency by
the gears of a giant corporation.
So the mega-corporations can effortlessly sweep away unwanted attempts at a
sale, but can they defend themselves against a genuine threat? Why do pirates
and hackers regularly breach their defences?
If all the reports in the popular press are true, corporations seem to be
hopeless at dealing with these sorts of security threats. Logically, one would
assume they would be desperate to speak to VARs that can provide solutions to
the various problems in their organisation. But, as we have seen, big
corporations do not like dealing with small outfits. Some might argue that
corporates enjoy toying with these small companies, wasting their time with
constant inconclusive meetings. But when it comes to signing any contracts,
corporates always seem to be impressed by size.
This is why more corporations seem to seek a single supplier with a vast,
wide-reaching product portfolio. Once, big corporates were interested in the
best-of-breed product for each pain-point in the organisation. Now, they want
the best of breadth, says David Ellis, director of e-security at distributor
Unipalm.
“Corporates historically bought best-of-breed solutions from multiple vendor
s because they wouldn’t forfeit functionality,” he says. “So the security market
has always been pretty fragmented.”
The days where no single vendor can dominate are over. IT security is
evolving to the point where a few big vendors will come to take control across
the board.
“The likes of Symantec are acquiring a very strong portfolio in many areas,
and other vendors such as Check Point have also widened their client base,”
Ellis adds.
Security is evolving along exactly the same lines that networking did, says
Bob Jones, chief executive of vendor Equiinet. It pioneered several networking
manufacturers, such as Sonix, before moving into security as networking became a
commodity business. Jones got into the IT industry only slightly later than
Charles Babbage, and he has seen the same patterns repeating themselves.
“Big corporations always want to standardise on one vendor, because they want
everything to be a lot simpler to manage,” he says.
Many IT vendors only achieve a complete body of products by buying the parts
they do not make and then crudely cobbling them all together into a
Frankenstein’s monster of a product portfolio. Claims of perfect
interoperability in networking are usually bogus. It will be even worse in the
security market because there is a far more diverse range of functions.
This will create a great opportunity for resellers and service providers, as
long as they can market themselves properly, Jones says. It is not the
purchasing of products that will be expensive, but rather the constant
management of them.
“This is a great opportunity for VARs to provide an ongoing security,
monitoring and auditing service for their clients away from the heat of the
daily pressure in the corporate IT department,” Jones says.
But there are issues. Customer confidence is a particular problem. Just as
you would not buy insurance from a company that you did not think would pay out
if a problem occurred, corporates are unlikely to trust the monitoring of their
security to a reseller they have never heard of or dealt with before.
It is tough selling to enterprises, warns Mike Pallot, Microsoft’s channel
development manager for security. “Larger firms are more likely to feel security
is under control, and that reducing costs is a more pressing concern,” he says.
Despite all the obvious dangers, the take-up of security solutions hasn’t
been what it ought to be. The marketing approach is often too crude, says Phil
Watts, managing director of Softscan.
“Although it’s long been considered bad form, VARs still try to sell security
through fear, uncertainty and doubt,” he says. They would get a better audience
with their target customer, Watts says, if they tried to understand the
corporate business requirements. “Sell security as an enabler, not as a
panacea,” he adds.
Some of the dire warnings that market-making security hawkers issue are not
even relevant.
“Resellers need a better understanding of risk assessment and the dangers
that individual customers face,” Watts says. “Without this, VARs are trying to
sell a product that mitigates a non-existent risk for
their customer. No matter how good the product is, no corporate is going to
spend money when the risk to the business is minimal.”
Mike Small, director of security strategy at Computer Associates, says that
corporate VARs should forget all the hype because as an end-user himself, he
grew tired of being lectured to by people who knew nothing about how his company
works.
“The technology angle has been over-hyped,” he says. “The real issue is
people and processes. A large organisation can dramatically cut network
bandwidth consumption and time-wasting incidents just by standardising the
configuration of their PCs.”
Knowledge about a company’s business processes soon tells you about its needs
and worries. One of the biggest pain-points from a business-process point of
view is that IT systems are in constant need of updating.
Patch management is a key growth area now, according to Unipalm’s Ellis,
because it takes away the pain of compliance. “We’re seeing a big move to deploy
this technology,” he says. “This is where the likes of [vendor] Patchlink are
going to be useful.”
Consolidation of multiple applications and hardware platforms does not have
to be achieved by putting all your faith in one vendor. Providing a system to
retrospectively rationalise all these systems under one management platform is
where the likes of Crossbeam Systems, and its partners, are likely to succeed.
Neal Lillywhite, country manager at Crossbeam Systems, says that big
corporates are too busy trying to cope with the pace of modern business and the
demands of regulatory compliance to manage security themselves.
“The security solutions they choose must never hamper network performance,”
he says. “They must protect against multiple threats while complying with the
tough regulations that businesses face. It’s a very tall order, so a
consolidated security solution that incorporates multiple best-of-breed security
applications provides a huge advantage for large corporates.”
If there is any consolidation, it will be around management platforms, not
single vendors. “It is important for large organisations to be able to pick
different vendors for different components of their security protection, because
each area has its own leading vendor,” Lillywhite adds. “But they must deploy
and manage these applications centrally on one platform.”
Amar Rathore, sales manager at security vendor Countersnipe, says: “Despite
many vendors’ claims, there is no one that could offer a perfect solution for
every security problem.”
Do you agree?
Have your say on this article