Samsung is on the hunt for resellers to help it grab the number one spot across all categories of displays in the UK over the next two years.
Gary Cove, newly appointed general manager of Samsung's display division, told CRN: "My biggest objective is to replicate Samsungís European success and get us to number one in the UK across all display products. We are number one in large formats in the UK, but number three in desktop (17in to 22in), behind Hewlett-Packard (HP) and Dell."
Previously, a business development director at distributor Steljes, Cove was one of the seven management-level staff axed following Steljes's restructure earlier this year (CRN, 16 April).
"I've only been in this role for four weeks, but am in the process of reviewing where the biggest opportunities are for Samsung displays and will then make sure weíre targeting those verticals if not already. Once I know which verticals represent the biggest opportunities Iíll look to recruit resellers with specific vertical strengths," said Cove.
Samsung displays are distributed by Computer 2000, Imago, Micro Peripherals, Midwich and Westcoast.
"Samsung has some very well established distribution relationships for its displays so it's not an area I have any concern for at present,"added Cove.
Lee Baker, divisional manager for home entertainment and displays at Midwich, said: "We stock Samsung large format and TFT displays and have seen both product sets grow substantially this year. Samsung
seems to have a display for every type of application now, so I have no doubt that it will be a force to be
reckoned with."
Samsung turns to overseas LCD suppliers