Centia name absorbed into DNS Arrow

Following acquisition, Centia starts 2008 under the DNS Arrow brand

Written by Sara Yirrell

CRN, 02 Jan 2008

Value-added distributor Centia has rebranded under the DNS Arrow name following its acquisition last year.

The rebranding follows DNS Arrow’s acquisition of Centia and AKS, which was formally ratified in September 2007. The move officially brings new vendor products from companies including Citrix and VMWare under the DNS Arrow portfolio.

Steve Pearce, managing director of DNS Arrow, said: "The acquisition of Centia has provided us with an opportunity to create innovative solutions for our partners that meet their customers’ end-to-end needs in storage and data consolidation, network management, remote office consolidation and mobility.

"Crucially, we are now a leading player in the growing virtualisation space and this business will play a major role in realising our goal of being the number one value-added solutions distributor in the UK.”

Yuri Pasea, Divisional Director at DNS Arrow (formerly Centia) added: “This marks the final stage of our integration into the DNS Arrow business and we look forward to a unified future with an exciting portfolio of products, including emerging technologies within the access and virtualisation market.”