Managing director of Simms, Alex Tatham, said he is very confident that Super Talent’s solid state disks (SSDs) and USB drives will be welcomed in the UK channel.

“SSD is a critical part of our line-up and Super Talent’s products are immediately available. It has already made a significant impact in the USA and we could not be more delighted to be chosen as its UK representative,” he said.

Super Talent showcased its range of SSDs, flash and DRam products at Computex Taipei on 3 June.
Jen Wang, Super Talent’s European sales director, said: “This is great for Super Talent because our products will finally be made available to 60 million British consumers.”

Though Simms already carries other vendors’ SSD and memory products, product manager Simon Worsley explained that the exclusive deal on SSDs would make this a key signing.

“Solid state is going to be massive, because for many end users the slowest part of their PC is the disk drive. This is not surprising when every other PC component has advanced massively,” he argued.

“For £180 trade price, you can get a 30 gig drive now. It uses only 15 per cent of the power, runs much faster and does not get destroyed if the wind changes direction.”

In related news, Simms also announced that it is to distribute Powertraveller travel accessories in the UK. These products, aimed at the remote and mobile user, give customers more options for powering a portable device.

One product option means the charge from an electricity supply can be stored for four times as long as
a normal battery would last. Another product harnesses solar power.

“When using a Powertraveller product, you are never short of power for your portable device,” Tatham explained.

“Strangers often ask me about the product when they see me using the solar-powered Powermonkey Explorer phone charger on the train.”