Resellers should encourage customers to implement application resiliency measures sooner rather than later to safeguard their businesses, analyst firm Freeform Dynamics has asserted.

The global report Risk and Resilience: The Application Availability Gamble, commissioned by vendor Neverfail, found one in five organisations suffer financial loss on a quarterly basis due to the lack of application resiliency.

Martin Atherton, research director at Freeform Dynamics, said: “Applications fail all the time, but what is scary is the frequency with which this happens. But it does open up pockets of opportunities for resellers.”
The report found that 40 per cent of respondents reported delays that affect more than one part of their business every month.

“It is easy for a business to bury its head in the sand and occasionally take a kick up the backside whenever something fails. Resiliency should be included earlier as it is more expensive for a business to implement it later and continually mop up the mess that application disasters cause,” added Atherton.

Despite 85 per cent of IT managers believing resiliency should be considered early in the application lifecycle, only 15 per cent dedicate IT budget to it, according to the research. Nearly 30 per cent of respondents admitted they only make these considerations after an application failure.

Jim Battenberg, director of product marketing at Neverfail, said: “Neverfail helps resellers find the customer’s point of pain and provides an entry point for the partner.”