Yahoo originally rejected the idea of co-operating with Google on search
advertising, reaching the decision just prior to Microsoft's failed takeover
bid, it has been revealed.
Last month Yahoo conducted a two-week trial of running adverts on its search
results that were provided by the Mountain View firm, instead of using its own
advertising platform. Google chief executive Eric Schmidt has suggested that
further co-operation between the two companies could take place in the near
future.
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But paperwork released yesterday as part of a Yahoo court case has revealed
that the firm was formerly opposed to such a partnership.
A statement dated 30 January, the day before Microsoft made its original
$44.6bn (£22.7bn) offer, dismissed any such collaboration as being bad for
market competition.
"We are focused on long-term value creation rather than short-term gains,"
said the document.
"Short-term analysis of the revenue potential of outsourcing monetisation may
not take into account the longer term impact on the competitive market if search
becomes an effective monopoly."
The papers were published as part of a shareholder battle between Yahoo and
lawyers representing a pair of Michigan pension funds. The two funds want to
renew the takeover talks with Microsoft, which collapsed last month.
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