The incredible growth of satellite navigation use shows little sign of
slacking off, with consumers coming back to buy their second-, third- or even
fourth-generation device. An indication of the heat in the market for
location-based products is the recent $1.8bn (£1.25bn) offer from TomTom for
TeleAtlas, one of the duopoly of companies that provide the base maps needed
by GPS software. Phone giant Nokia has now promptly decided to buy TeleAtlas’s
larger rival Navteq for $5.4bn (£3.8bn).
It’s not difficult to see why these companies are so bullish about the
market. It’s reckoned that there are still about 30 million cars without sat nav
in the UK. And business use is booming as well - it’s rare to see a van
driver, cabbie or sales executive without a sat nav device in their vehicle, and
GPS receivers are now popping up everywhere: in mobile phones, PDAs, smartphones
and even jogging watches.
Most people still see these devices as just an easy way for poor map readers
to get from A to B, not realising that thanks to a thriving geek community,
there are lots of cheap tools out there that can help you make the most of your
investment.
One example is the proliferation of low-cost, user-generated databases of
speed camera locations, which you can download for pretty well every popular
make and model from sites such as PocketGPSWorld. Another useful one - for
those businesses involved with haulage at least - is the £18.99 low bridge
database at
www.tomtompoi.net.
These are examples of databases of so-called “points of interest” or POIs, which
are often stored in simple text files.
But a much more generally useful and free service for creating and
generating your own POI files is the innovative
POI Editor. This is a
Web 2.0-style “mashup” using Google Maps that allows you to interactively create
and edit custom POI files for almost any device.
You only need a bit of imagination, and some patience, and you can create a
custom POI database of, say, all your customer sites, which you can then
distribute to all the drivers in your firm. To use it, it’s as simple as finding
the location on the map (or entering the postcode), then clicking Save Point.
And of course I haven’t even touched on the possibilities of tools like
TomTom’s free Buddies system, which lets you find where your colleagues are and
navigate directly to them. The upshot is that before signing up for expensive
telematics or tracking solutions, you shouldn’t dismiss consumer sat nav units
as useful business tools. With a little thought and effort, you might be
surprised to find out what you can get them to do for you.
Do you agree?
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