ClickPass, a new startup firm, is offering users the ability to improve their OpenID experience.

ClickPass issues OpenIDs, but also works with other providers to offer a single-sign on solution.

Users sign up with ClickPass, giving it all their pertinent information, as well as a list of sites that they are members of. Alternatively, participating web sites can display a ClickPass button, and when the users clicks on them, they are either asked to sign up, or if they already have an account, input their relevant log-in details.

The service has been described as adding a layer of simplicity to the new Open ID technology. "We built Clickpass to make OpenID easy to use and to bring the benefits of single-sign-on to the people who want it most – everyone, " a note on the web site says.

"We don't give out any information about you and we create a fresh ID token for you at every site you visit. Nobody can find out who you are until you decide to tell them… Clickpass helps you avoid tricks like phishing by showing you your photo every time you come back to us."

Peter Nixey chief executive at Clickpass said. "Instead of protecting us, passwords have become something that more often hinder. Every day, we find ourselves unable to check our phone bill, or change our hotel bookings simply because we can't remember the login to do so.

Over 60 percent of us use the same password on every site we visit. All of us have been locked out of somewhere at some time and every day we're bombarded with emails enticing us to give away our credentials to would-be attackers."