Google has teamed up with
Salesforce.com to offer the on-demand
pioneer's customers access to its range of internet-based productivity tools.
Salesforce for Google Apps will combine Google's email, calendaring,
documents, spreadsheets, presentations and instant messaging, with the customer
relationship management functions available from Salesforce such as sales,
marketing, service and support.
“People have offered up a constant stream of requests to streamline even more
of the CRM process,” noted Scott McMullan, Google Apps partner lead, in a Google
blog. “At the top of the list are everyday tasks like improved efficiency
sending and sharing account emails, easier ways to create and share documents
and presentations, and simpler ways to schedule meetings and events."
The Salesforce and Gmail combination will allow businesses to store email
communication and keep records of customer interactions. Google Talk
conversations will also be able to be attached to customer records stored in
Salesforce. Additionally the Salesforce tie-up with Google Docs will allow users
to share documents, spreadsheets and presentations with the rest of their
marketing team.
The new product is available to all Salesforce.com customers at no additional
charge.
Do you agree?
Have your say on this article