Nearly two-thirds of enterprise IT leaders are planning to buy carbon credits
to offset their datacentre's energy consumption, according to new research.
A new survey of European IT decision-makers suggests that six out of ten
firms have now articulated a green IT strategy. Of those, over 60 per cent said
purchasing carbon credits was part of that overall strategy.
That could suggest that firms are happier to pay a premium for being energy
inefficient, rather than altering their behaviour.
But many IT leaders may feel they have little option other than to buy carbon
credits, said Jim Smith, vice president of engineering at
Digital Realty Trust, who
sponsored the survey. "European companies expressed concern about the lack of
clear, practical industry standards," he added.
"Companies are looking to the datacentre industry for leadership and clarity
on how to define, design and operate a green datacentre. The industry must make
this a key focus this year," said Smith.
The research was based on polling decision-makers at large firms in the UK,
Germany, France, Ireland and the Netherlands.
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