Wheels fall off e-commerce shopping carts

Online shoppers frustrated by 'erratic functionality' of UK retail websites

Written by Robert Jaques

The majority of UK retail websites are leaving frustrated online shoppers stranded at the checkout because of the 'erratic functionality' of e-commerce shopping carts, a new report has claimed.

According to the E-commerce Performance Study 2004, conducted by web testing company SciVisum, 80 per cent of websites perform inconsistently, with widely varying response times, timeouts and errors, leaving consumers unable to complete their purchase successfully.

On average, UK shopping carts in the study were out of action for more than 10 times the accepted industry standard, the study claimed.

One in five carts did not function for 12 or more hours a month, while more than three quarters failed to meet the standard service level of availability of 99.9 per cent, equating to a maximum 43 minutes of accumulated failures a month.

"Many UK e-retailers have made significant strides in improving consumer experience, but the appalling state of other retailers' web services is both shocking and completely unacceptable. It blights our industry," said James Roper, chief executive of the Interactive Media In Retail group, in a statement.

Roper said the study indicated that bad website performance will cost merchants at least £225m this year alone if they fail to improve service levels.

Tags:

Further reading

Web worry stops one in five shopping online

Fears over credit card security and ID fraud still hampering e-commerce   More...

Online sales rise benefit retailers

UK sales grow 123 per cent in first quarter   More...

Web firms face Xmas rush

If past trends continue, e-retailers will see a steep hike in business at Christmas - and they should start planning for the spike now   More...

Related articles

UK e-businesses plagued by 'invisible errors'

Firms jeopardising more than £300m in lost sales each year   More...

Brits spend over £4bn online in July

Sales up 80 per cent from last year   More...

Brits go web shopping on Christmas Day

Millions of surfers do a spot of Yuletide bargain hunting   More...

UK online spending hits all-time high

15 per cent of all retail spending now online   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

23 Jul 2008

2.99 MBSmall time security, official 'spying' requests and a spammer jail break More...

22 Jul 2008

3.22 MBSat-nav crashes, open source security and female gamers More...

21 Jul 2008

3.12 MBGlobal internet reach, online spending and the space race More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Security

Major DNS flaw revealed

Experts sound alarms over early disclosure   More...

Nintendo DS

Dodgy Chinese Nintendo chargers recalled

Experience could shock some users   More...

Advertisement

Houses of Parliament

Official 'spying' requests top 500,000

Information includes web records and itemised phone bills   More...

Hacking

Small firms naïve about security

SMBs remain prone to attack, says study   More...

Advertisement