The first version of the iPod nano was elegantly streamlined and compact, but
its rigid rectangular design and simple black or white colouring was a clear
departure from the softer, warmer design of the
iPod mini.
The mini was the best-selling iPod model that
Apple has ever released, and we suspect that the nano
hasn’t quite matched the mini’s level of success, as this new version is
obviously attempting to duplicate the mini’s design.
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Gone are the square edges of the original nano, replaced by smooth, curved
edges that give it a nice feel – just like the mini.
More importantly, the new nano is available in the same lurid shades of pink,
green and blue as the mini. The colours are loud, but it means people can
choose a colour that they feel matches their personality – apparently a key
factor in the success of the mini.
Thankfully, for more sedate music fans, there are also models available in
understated shades of silver and black.
There are three models available (2GB, 4GB and 8GB). The 2GB model comes in
at just £99 – a big price cut from the £139 of the previous nano – while the 4GB
model costs £129. The entirely new 8GB nano costs £169, although this model is
available only in black for some reason.
Apple has also managed to trim the nano down in size even more, shaving it
down to just a quarter of an inch thick. The screen is a bit brighter and
battery life has improved too, up to 24 hours on a full charge.
These changes may be mostly cosmetic, but the more aggressive pricing is a
smart move by Apple and should ensure that the nano continues to dominate the
mid-range mp3 market for another six months or so. However, unlike some
competitors, you still can't watch video on it.
Also consider: Sandisk Sansa e260
The Sansa e260 is a strong competitor to the iPod nano
Pros: more aggressive pricing, slimmer design Cons: no video support, small screen; no video playback Overall: A modest cosmetic upgrade, but the competitive pricing
should guarantee success for the new iPod nano
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