Latest internet-enabled gadgets may not break into the mainstream
Latest internet-enabled gadgets may not break into the mainstream

Web gadgets face tough route to market

Lack of standards keeping connected appliances niche, warns analyst

Written by Iain Thomson

Internet-enabled gadgets may be popular, but they have little chance of achieving mass-market acceptance, according to Forrester.

Despite the popularity of connected mobile devices and the plethora of makes available, the analyst company predicts that they will not break into the mainstream.

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The problem seems to be a lack of agreed standards and the failure of manufacturers to work together.

"Device makers Nokia, palmOne, and start-up Pepper Computer announced new devices in the past 10 days aimed at giving consumers access to information, communications and services on a small portable screen," said Forrester analyst Charles Golvin.

"All three products have built-in Wi-Fi, Bluetooth and a high-resolution touch screen, but each approaches the market a little differently.

"While Forrester applauds these efforts to create a new connected appliance market, none will go beyond a niche segment due to ill-defined use models, mismatches between users and what they require, and a general lack of partner support."

Also there is no clearly defined market for small internet terminals, which causes consumer confusion and makes third-party developers and partners reluctant to get involved, the analyst firm noted.

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