Apple chief executive
Steve Jobs has unveiled the new
Motorola
Rokr, a mobile phone equipped with a special version of the
iTunes music player.
"It's an iPod Shuffle right on your phone," Jobs said
at the unveiling in San Francisco, referring to the Shuffle's similar storage
capacity.
The Rokr (pronounced 'rocker') features built in stereo speakers and ships
with a stereo headset including microphone that doubles as a hands-free set.
It holds up to 100 songs on an external 512MB Transflash memory card from
SanDisk. Although the user
could replace the memory card with a larger version to increase capacity, the
phone has been programmed to cap the number of songs at 100.
Users transfer the songs through a USB cable from the computer to the phone
with the iTunes media player.
The phone is available now in the US from
Cingular at $249.99 with
a two-year contract.
The GSM phone supports GPRS wireless data networks, but consumers are unable
to purchase music wirelessly for now.
Ralph de la Vega, chief operating officer at Cingular, told
vnunet.com that he expects
a wireless music store to become available "within months".
The software will only play songs transferred through iTunes, and will not
allow the user to play mp3 files put directly onto the memory chip.
Motorola plans to
launch the phone in other parts of the world in the fourth quarter of 2005.
Motorola's president of mobile devices, Ron Garriques, declined to say which
operators would start using the phone.
Apple and Motorola first started talking about the phone in
July 2004. Many analysts had expected the device to be
unveiled sooner.
At the invitation-only event in San Francisco, Jobs also unveiled an updated
version of the iPod Mini called the
iPod Nano which is
significantly smaller.
It comes with a colour screen and several peripheral applications including a
calendar and address book.
A 4GB iPod Nano is available for $249 and a 2GB model for $199. Jobs promised
that they will be available in stores this weekend. The Nano is available in
black and white.
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