The mobile phone industry is enjoying a sales surge, with a buoyant Motorola now snapping at the heels of market leader Nokia
Motorola credited the profit surge to sales of its ultra-thin Razr handset

Nokia and Motorola see profits surge

Motorola now snapping at mobile market leader's heels

Written by Jane Hoskyn

The mobile phone industry is enjoying a sales surge, with a buoyant Motorola now snapping at the heels of market leader Nokia

Nokia's net sales were up 22 per cent to £6.7bn in the second quarter of 2006, compared with £5.5bn in the second quarter of 2005. Upbeat Nokia investors saw their shares go up more than 5.5 per cent.

But the news was even better at Motorola. The US mobile maker's second-quarter profit was £744m, up 48 per cent on a year ago. Revenue was up 29 per cent, far exceeding predictions.

Motorola credited the boost to sales of its ultra-thin Razr handset, which passed the milestone figure of 50 million units since its launch at the end of 2004. 

"Make no mistake about it, Razr has established itself as a brand," said Motorola chief executive Ed Zander. "I believe that it rivals things like Apple's iPod and Microsoft's Xbox 360 as the top consumer electronics brand around the world."

Jusi Hyoty, an analyst at FIM Group, told Reuters: "Motorola is a very tough rival at the moment. It is approaching Nokia, step by step, and that is the problem for Nokia." 

However, Motorola's costs per handset are relatively high. Its margin on mobiles is about 10 per cent, compared with Nokia's 15.2 per cent.

Both companies are bullish about the future of the mobile industry as a whole. Nokia chairman Jorma Ollila said recently that the industry was 20 per cent bigger in the first quarter of 2006 than in 2005.

Another major beneficiary of the growing market is Sony Ericsson, which has increased sales by 33 per cent and now takes the fourth-place spot from LG Electronics. Sony Ericsson now has a seven per cent global market share. 

Mobile sales are particularly buoyant in China, which is now the world's leading market. However, sales in the US and Latin America were disappointing during the quarter, and 3G devices have proved far less popular than predicted.

Tags:

Further reading

Nokia signs another huge China mobile deal

$150m sale is latest in series of major network expansion contracts   More...

Motorola rings up record sales

But net earnings fall year on year   More...

Nokia extends mobile search service

Service now offered in Denmark, France, Italy, Norway and Spain   More...

Motorola Razr flips back into action

Flipping handset problems fixed   More...

Related articles

Nokia has another cracking quarter

Fourth quarter sales reach €15.7bn   More...

Mobiles showing strong sales growth

Q1 global sales up 13.4 per cent   More...

Motorola boss quits over poor results

Ed Zander falls on his sword   More...

Sony Ericsson cuts 17 per cent of staff

Firm hopes to recover lost profits with $470m cost cutting move   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

24 Jul 2008

3.68 MBSpammer jailed, Esquire e-cover, and network passwords More...

23 Jul 2008

2.99 MBSmall time security, official 'spying' requests and a spammer jail break More...

22 Jul 2008

3.22 MBSat-nav crashes, open source security and female gamers More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Credit card transaction

Credit card fraud rampant in the UK

Attempted frauds go unreported and ignored, analysts claim   More...

Intel

Intel rolls out new embedded line-up

System-on-a-chip offerings promise footprint and power saving   More...

Advertisement

Network cables

Tech giants collaborate on wireless HD

Another attempt at cable-free transmission in the home   More...

iPhone fever fills AT&T coffers

US provider cashes in on Apple smartphone   More...

Advertisement