Google
has teamed up with
eBay to provide
click-to-call adverts that work with
Skype and
Google
Talk.
The two companies will develop a system that allows users to click a link in
an advert to initiate a voice call with participating eBay merchants or Google
advertisers over eBay-owned Skype or Google Talk.
Skype will bundle the
Google
Toolbar with future downloads and in return get a custom button on the
browser add-on.
As part of the agreement, Google will also become the exclusive text-based
advertising provider for eBay outside the US.
"We are pleased to expand our long-standing relationship with Google to
explore new market opportunities, like click-to-call advertising, that benefit
both our communities of users," said Meg Whitman, president and chief executive
at eBay.
Google chief executive Eric Schmidt, who has just
joined the board of
Apple, added: "Our technologies will allow us to connect users to relevant
advertising across eBay's international properties."
The companies plan to begin testing the functionality in early 2007.
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