In a challenge to the stereotypical view that internet gamers are mostly
teenaged boys, new research has claimed that over two thirds of online gamers
are women.
Nielsen
Entertainment's third annual Active Gamer Benchmark Study reports that 64
per cent of US internet gamers are female.
Of roughly 117 million gamers that the study estimates are currently active
in the US, half play games online.
And while gaming has conventionally been thought of as a solitary experience,
the study reveals that active gamers spend upwards of five hours a week playing
games socially, led by teenagers who are "socially involved" in gaming for about
seven hours a week.
The research also shows that, although teenagers continue to comprise the
largest percentage of active gamers, more than 15 million of these gamers,
almost eight per cent, are now 45 or older.
While women make up nearly two-thirds of all online gamers, men still
outnumber women in the overall video game universe by more than two to one.
Although older females make up the largest percentage of casual gamers,
active gamer teens and young adults also comprise a considerable portion of this
market, with more than half playing casual games an hour or more a week.
Demonstrating a loyal fan base, the majority of active gamers who say they
usually pre-order a title, or buy it the first day of its release, choose
role-playing games.
But, while such games typically are thought of as catering to the older
gaming audience, they are the most popular genre among active game playing
teens.
Emily Della Maggiora, senior vice president of Nielsen Entertainment, said:
"The expansion of next-generation hardware and technology in the marketplace is
delivering new ecosystems of social exchange, interactive entertainment, media
experiences and advertising models.
"We see everyday how important online gaming is in terms of connecting people
and bringing communities of gamers together.
"From a simple battle in Halo to a more immersive communal experience, online
gaming has the power to unite gamers across the street and/or around the world.
"
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