Windows Vista
Windows Vista is driving strong growth in sales of DRam memory chips

Windows Vista drives memory chip surge

But intense competition to push prices down 30 per cent this year

Written by Simon Burns in Taipei

The impending launch of Microsoft's Windows Vista operating system is driving strong growth in sales of DRam memory chips, according to analysts close to Asian memory chip makers.

But despite this high demand, prices are continuing to fall as manufacturers expand capacity.

Michael Hoosik Min, a Seoul-based analyst with Korea Investment and Securities, suggested that several factors have come together to boost demand for memory chips. 

"Windows Vista will be launched at the end of January and strong demand is expected in Asia ahead of Chinese New Year," he said.

"And Nintendo's game consoles are selling well, which is especially positive to the graphics memory market."

Early usage reports suggest that a fully functional installation of Windows Vista will need up to twice as much memory as Windows XP to function smoothly.

Some reviews recommend 2GB as a reasonable amount. Microsoft claims that as little as 512MB is sufficient for a basic installation, but anecdotal reports do not appear to support this.

As a result of manufacturers, PC vendors and retailers stockpiling memory chips for Vista's launch, DRam shipment value rose more than 60 per cent in November, according to Tokyo-based Nomura Securities analysts. 

Despite falling prices, manufacturers are still increasing output. "DRam makers are converting to 70nm rather than 80nm processes and this can expand DRam supply volumes in the future, meaning a negative factor for prices," said Min in a research summary published last week.

Between mid-December and mid-January, the spot price for a 512Mb 533MHz DDRII DRam chip slid slightly from $6.25 to $5.92.

This trend is certain to continue, market observers say. "We think that [DRam] prices will decline 29 per cent in 2007, in line with reductions in [manufacturing] costs," said the Nomura analysts.

Manufacturers are increasing their expenditure on equipment, meanwhile, bringing a rise in output.

The traditional Chinese lunar new year holiday, which is seen as an important driver of consumer electronics demand, falls in mid-February this year.

Companies award substantial annual bonuses at this time, and cash gifts are exchanged between family members.

As a result of these large amounts of free cash abruptly injected into the system, the holiday has become a consumer spending frenzy which is broadly comparable in its effects to Christmas in the West.

As well as China, the holiday is celebrated in several other countries, including Taiwan, Singapore, Hong Kong and Malaysia.

Tags:

Further reading

Asian chip revenue to double by 2010

Region's chip foundries dominate global market   More...

PC pressure to hit Asia chip and LCD prices

Chip shipments up 12 per cent, but slowdown predicted   More...

China chip growth outpacing the US

Spending on chip making equipment passes $2bn a year   More...

Windows Vista set to overwhelm helpdesks

Enhanced features will lead to end-user confusion   More...

Related articles

Nintendo calls on US to kill piracy

Console maker claims $1bn in lost sales worldwide   More...

Asia PC sales up, but prices down

Notebook sales driving market growth   More...

Digital camera sales double

Strong growth of high-end SLR market   More...

South Korea joins Asian space race

Plans to reach the Moon in 2020   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

08 Jul 2008

3.67 MBSafe browsing, voice recognition and cyber-criminals More...

07 Jul 2008

2.76 MBLaptops on holiday, gaming in Vietnam and 'unbreakable' encryption More...

04 Jul 2008

5.51 MBPodcast Special: Views from the Valley More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Firefox

Firefox users shown to be safer

Internet Explorer users the worst of the bunch   More...

Internet Corporation for Assigned Names and Numbers

Icann downplays recent site hacks

Redirects were 'limited', says organisation   More...

Advertisement

DNA

Boffins build artificial DNA

Could be used in the ultimate computer   More...

Microsoft

Microsoft outlines appeal against EU fine

Two sides back in court   More...

Advertisement