Microsoft
is preparing to launch its
Windows Live
OneCare consumer security service in 16 new countries including the UK on 30
January, to coincide with the official unveiling of
Windows
Vista.
The company is preparing to ship an updated version of the service that will
introduce unified virus and spyware scanning, as well as more flexible back-up
options.
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Microsoft
launched OneCare
in May 2006. The suite offers antivirus, system optimisation and back-up
software, and has been available in the US as a subscription service at an
annual rate of $49.95.
The suite will retail at £37.99 in the UK and €49.95 in Europe, similar to
competing products. The prices amount to a 50 and 30 per cent mark-up
respectively over the charges for US consumers.
Microsoft's OneCare suite has been generally well received. The software has
a limited impact on system performance and offers good protection against
emerging threats.
Last year's launch increased competitive pressures on security incumbents
such as
McAfee,
Symantec
and
Trend
Micro.
Erig Ogren, a security analyst with the
Enterprise
Strategy Group, expects that the Vista roll-out will allow Microsoft to gain
further market share in the consumer security space.
Antivirus software designed for Windows XP does not work on systems running
Windows Vista.
Users upgrading to the new operating system are required to purchase new
security software, and are more likely to switch to a competing product.
Microsoft's brand name recognition is likely to help out here, according to
Ogren. "Consumers will follow the path of least resistance," he told
vnunet.com.
Security software vendors increasingly compete on the ease of use of their
software and less on the speed at which they deliver updates. Microsoft has done
particularly well in those areas.
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