More than 20 per cent of China's small businesses plan to buy their first PC
during 2007, according to a new survey.
The purchases could put up to $103m into the pockets of PC vendors, research
firm
Access
Markets International Partners (AMI) estimates.
China has approximately 70 million small businesses, defined as having fewer
than 100 staff, around 70 per cent of which do not currently own any desktop or
notebook PCs, according to AMI.
Researchers at analyst firm
IDC said recently
that demand from small and medium sized businesses was a key growth driver in
China's PC domestic PC sales during the fourth quarter of 2006.
IDC predicts China's PC sales to reach almost $18bn in 2007, a year-on-year
increase of more than 13 per cent.
In a recent survey, one third of small businesses without PCs told AMI that
they plan to buy their first PC during the next 12 months.
"With desktop prices lower than those of laptops, 84 per cent of non-PC small
businesses planning to buy PCs will buy desktops for which they will pay an
average of $800," said AMI analyst Cindy Tan.
"Comparatively the average price they are willing to pay for a laptop is
$1,150. Popular choices of desktop PC brands they intend to purchase include
Lenovo,
Samsung,
HP and
Dell."
AMI estimates the total value of this new PC market at $345m, of which up to
one third could be spent during the next 12 months.
Businesses told the research firm that they are adopting PCs for a variety of
reasons, including automation of business processes, improved efficiency,
increased employee productivity, and to keep up with competitors.
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