Vonage has ousted its chief executive Mike Snyder citing "disappointing
results".
The VoIP provider is caught up in a patent battle with rival phone provider
Verizon. The judge presiding over the case last Friday ordered Vonage to stop
signing up any new customers until the firm stopped infringing on Verizon's
patents. The order was temporarily lifted later the same day.
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Vonage co-foudner Jeffrey Citron and the company largest single shareholder
has been appointed its new chief executive. Citron was forced to step down last
year at the time of Vonage's IPO. A previous settlement with the securities and
exchange commission banned him from associating with securities brokers or
dealers.
Vonage plans to cut its marketing budget by $110m a year. It spent $91m on
marketing in the last quarter of 2006 alone.
"The whole entire marketing strategy is going to be under review over the
next few days," Citron said on the call.
Gross customer acquisition costs over the same period amounted to $306 per
new subscriber and reached $275 for the quarter that ended on 31 March.
Analysts have compared the firm's spending pattern to that of dotcom startups
during the late nineties, when companies frantically focused on building a
customer base without any attention to profitability or sustainable revenue
growth.
Citron argued that a less aggressive marketing campaign will help the company
reach customers at provide better profit margins. He also pointed out that
customer churn has started to level off after showing a rising trend over the
past quarters.
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