Two major film distributors in France have signed deals to deliver content using a little known third high-definition disc technology called HD VMD (High-Definition Versatile Multilayer Disc).

Seven 7 and Metropolitan FilmExport signed the deals with New Medium Enterprises, a proponent of the HD VMD technology in the French market.

Content will be available on the HD VMD format with an initial 20 titles from each partner by September and five titles every month thereafter.

New Medium Enterprises is hoping to gain full access to French consumers with a special launch edition of the technology including a HD VMD player along with five free HD VMD movies for a recommended retail price of €299.

Metropolitan FilmExport has distribution rights for blockbusters such as the Lord of the Rings trilogy.

HD VMD is New Medium Enterprises' proprietary high-definition disc format based on established red laser technology.

Multi-layering is now possible with the HD VMD solution allowing capacities of 20GB, 24GB, 30GB, 40GB and 48GB.

The platform is a true HD 1080p format and is compatible with all HD-compatible screens. It supports every existing disc format including CD, DVD (DVD5 & DVD9).

New Medium Enterprises believes that HD VMD is a serious challenger, as it allows access to high definition at a lower cost than Blu-ray and HD-DVD drives and discs available today. HD VMD prices are very close to DVD current pricing.