Sony is
entering the crowded social networking market with a website that combines the
community elements of
MySpace
with the video aspects of
YouTube.
The
Vaio
Nation site allows users to create individual pages and blogs, and post
their own film or music on the site which can then be voted on by other members
of the community.
"Users can keep up to date with their favourite artists, chat with friends,
write their own blogs, upload videos, music and photographs on their own
homepage, as well as check out the latest music and film industry news," said a
statement from Sony.
"Users can also rate the artists' tracks and videos which make up the weekly
charts."
The launch has included a number of contributions from established and
emerging talent from the world of music and film.
Three-time Bafta award winning writer/director Daniel Mulloy has produced a
12-minute film for the site, and Vaio Nation includes material by DJ
Norman
Jay,
Plan
B, Leeds band
Stateless
and the
WhiskyCats.
Sony gave the artists Vaio laptops to create new material using its audio and
video-editing media software, including
Sony
Acid Pro and
Sony
Sound Forge.
"Not only do I get to share my music but I can read comments from other
like-minded people," said Jay.
"Feedback from my fans has always been important to me, whether I'm in Sydney
or back home in Blighty, and I can keep in contact with what's going on with the
new music buzz in the UK."
Do you agree?
Have your say on this article