The UK is one of the leading users of mobile internet services, outstripping
even the US.
According to research from
comScore
and
Telephia,
5.7 million people in the UK used a mobile device to access the web during
January 2007, compared to 30 million people age 15 or older who accessed the web
from a PC.
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By comparison, 30 million of 176 million US internet users were accessing
data from their handsets.
The research also found that the most frequent mobile internet users were men
under 35, making up two thirds of users.
"Similar to the internet 10-15 years ago, men under the age of 35 are the
early adopters of new technology and more likely to use mobile devices to access
the mobile web than women or men aged over 35," said Bob Ivins, managing
director of comScore Europe.
"The mobile web is at an early stage of development, but we expect usage to
grow as phone performance improves, sites optimise their content for the small
screen and operators fine tune their tariffs, enabling consumers to take full
advantage of mobile phone capabilities, content and convenience."
The BBC is by
far the most popular site for UK users, at 40 per cent of mobile surfers,
followed by MSN.
"The advantage that weather, sports and news sites have over other mobile
sites is that they provide up-to-date information that consumers need quickly,
anytime and anywhere," said Kanishka Agarwal, vice president for mobile media at
Telephia.
"As a result, they are being forced to become user-friendly during the early
stages of the mobile web, or face the risk that competitors will steal a march
on them."
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