YouTube
and CNN have
unveiled a partnership that aims to bring presidential debates closer to voters
and increate public participation.
The
CNN
YouTube Debates are asking the public to submit videos with questions for
the candidates during the primary debates.
The videos will be made available on YouTube, allowing users to embed them in
their blogs and social websites.
Voters will elect a replacement for George W Bush on 4 November 2008. The
primary debates pitch candidates from one party against each other.
Following a set of local elections by registered party members, the Democrats
and Republicans will nominate their candidates in late August and early
September respectively.
The first CNN YouTube Debate featuring Democrat candidates is scheduled for
23 July.
The 2004 elections were the first to establish social websites as a political
weapon. Backers of Democrat candidate John Kerry used
Meetup.com
to organise support rallies and fundraisers. The public platform did not help
Kerry win the final election.
Eager to take over Meetup's early success, social websites and other online
services are already courting candidates to use their service to reach out to
voters. YouTube opened a special
You
Choose '08 channel in March.
Most of the leading candidates also have created profiles on
MySpace,
where the number of 'friends' is used to indicate their popularity among young
voters.
The web has also become a prime source of news about candidates and their
missteps.
Republican George Allen's 2006 loss of his seat in the Senate was blamed in
part on his referring to a coloured person at a political event as a "Macaca".
The term is associated with a species of monkey and was used pejoratively by
colonialists in Central Africa to indicate the local population. A
video of the incident received wide
media attention after it was posted on the web.
A YouTube video that
linked Democrat
Hillary Clinton to Apple's famous 1984 television advertisement has also
been widely discussed.
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