YouTube
UK users view more video online than any other European country

YouTube fires up UK portal

Nine more countries to get their own web 2.0 sites

Written by Iain Thomson

YouTube has announced the opening of regional portals in nine countries, including the UK.

The new portals will open in Brazil, France, Ireland, Italy, Japan, The Netherlands, Poland, Spain and the UK. They will be translated into the local language where necessary, and highlight locally produced content.

YouTube said that it had always planned to start local portals, but that the takeover by Google had made it possible. Google has provided funding and engineering support.

The UK portal is expected to get heavy use after a new study found that UK users view more video online than any other European country.

Over 80 per cent of British internet users viewed a streaming video online in April 2007, compared to 76 per cent in the US, 79 per cent in France and 70 per cent in Germany.

"With eight out of 10 people initiating a stream in the UK it is clearly one of the more popular things to do online, up there with search, email and shopping," said Bob Ivins, managing director of comScore Europe, which carried out the research.

"What is striking is that those consumers are accessing 16 to 18 streams more per month than their counterparts in the US, France or Germany, perhaps indicating that the UK is further along the adoption curve in enjoying streamed video."

UK internet users spent approximately 10 per cent of their time online streaming video. The average Briton viewed 80 videos in April, compared to 64 in France, 62 in Germany and 65 in the US.

Tags:

Further reading

Google closes YouTube acquisition

Search giant wraps up $1.65bn online video deal   More...

YouTube stands up for comedians

Are they having a laugh?   More...

BBC and YouTube discuss content deal

Auntie in 'advanced discussions' with YouTube owner Google   More...

Premier League tackles YouTube

Video site booked for alleged 'widespread copyright infringement'   More...

Related articles

UK leading social network use

Brits average 5.8 hours per month on social networking sites   More...

IT security budgets on the rise

Remote workers still creating headaches   More...

comScore reveals UK's changing surfing habits

Fast emerging sites keep giants on their toes   More...

London takes global Wi-Fi crown

Usage increased 156 per cent in second half of 2007   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

24 Jul 2008

3.68 MBSpammer jailed, Esquire e-cover, and network passwords More...

23 Jul 2008

2.99 MBSmall time security, official 'spying' requests and a spammer jail break More...

22 Jul 2008

3.22 MBSat-nav crashes, open source security and female gamers More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Credit card transaction

Credit card fraud rampant in the UK

Attempted frauds go unreported and ignored, analysts claim   More...

Intel

Intel rolls out new embedded line-up

System-on-a-chip offerings promise footprint and power saving   More...

Advertisement

Network cables

Tech giants collaborate on wireless HD

Another attempt at cable-free transmission in the home   More...

iPhone fever fills AT&T coffers

US provider cashes in on Apple smartphone   More...

Advertisement