Samsung touts unified vision for the future

Converged user experience across home, mobile and office

Written by Ian Williams at IFA 2007

Samsung has laid out its vision for a converged user experience across the entire spectrum of its products.

Dr Jong Woo Park, president of digital media business at Samsung, told the IFA consumer electronics conference in Berlin that consumers will be able to share content across all environments be it at home, on the move or in the office.

"To ensure an holistic and consistent design approach across all of our products, our design team is involved in every aspect of the process," he said.

Samsung has launched a range of products with this philosophy in mind, including TVs, MP3 players, digital camcorders, home theatre systems, multifunction printers and other office devices.

The line-up includes what Samsung claims is the world's smallest multi-function printer, sporting a sleek black design that looks more like a sculpture than a printer.

"To differentiate it from other very similar products this MFP is design centric, making it small and attractive without sacrificing functionality or performance," said Nelson Allen, head of media design at Samsung.

The Korean firm also took the wraps off a range of Bluetooth-enabled media players which allows users to listen to music via wireless Bluetooth headphones and caters for smart-call management.

Samsung also unveiled a range of high-end TVs which use LED backlighting as opposed to the traditional cold cathode fluorescent lights.

The company claimed that this allows for better contrast ratios as areas of the backlighting can be switched on and off as necessary.

Dr Park said that consumers will start to see increasingly similar user interfaces across all Samsung products, providing a "seamless experience, highly personalised, anytime anywhere and any place".

Tags:

Further reading

Sharp and Samsung trade blows in patent spat

Japanese electronics giant lines up lawyers in LCD-related dispute   More...

Juxtacomm sues over data-integration patent

IBM, Microsoft and a host of others in the dock   More...

Taiwanese chip makers upgrade DRam fabs

Manufacturers raise output and pack more chips onto wafers   More...

US to change multi-patent rules

One invention, one claim   More...

Related articles

Panasonic zooms in on full-HD camcorders

HDC-SD5 and HDC-SX5 models unveiled at IFA   More...

Sharp targets European LCD market

New factory in Poland to service soaring demand   More...

OLED TV production to hit three million

Mass production problems still need to be overcome   More...

IFA Keynote: Consumer electronics needs radical overhaul

Kit needs to be more personalised and emotion-driven, says Philips boss   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

23 Jul 2008

2.99 MBSmall time security, official 'spying' requests and a spammer jail break More...

22 Jul 2008

3.22 MBSat-nav crashes, open source security and female gamers More...

21 Jul 2008

3.12 MBGlobal internet reach, online spending and the space race More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Security

Major DNS flaw revealed

Experts sound alarms over early disclosure   More...

Nintendo DS

Dodgy Chinese Nintendo chargers recalled

Experience could shock some users   More...

Advertisement

Houses of Parliament

Official 'spying' requests top 500,000

Information includes web records and itemised phone bills   More...

Hacking

Small firms naïve about security

SMBs remain prone to attack, says study   More...

Advertisement