Taser International has launched an electronic stun gun with a built-in media player at the Consumer Electronics Show in Las Vegas.

The Taser MPH (Music Player Holster) is aimed at joggers and outdoor enthusiasts as a way of combining music and protection. The device is available in a variety of colours, including pink and leopard print.

"Personal protection can be both fashionable and functional," said Rick Smith, founder of Taser International.

"The Taser leopard print design provides a personal protection option for women who want fashion with a bite."

Tasers fire two darts carrying 50,000 volts into the target and usually knock a human unconscious.

However, because the amperage is so low, there should be little harm to the victim, although over 70 people have died after being struck.

Tasers are in use by 10 UK police forces, but a spokesman for the Metropolitan Police said that his force had no plans to use the devices.

"I can honestly say no, we won't be using it," he told The Guardian. "Do you think that would be a good use of public money?"