Games and ads boost Sohu profits

Fourth quarter net income at Chinese web portal soars to $15.1m

Written by Simon Burns in Taipei

Profits at Chinese web portal Sohu.com almost tripled in the last quarter of 2007, the company reported today.

Net income rose to $15.1m, compared to $6.1m in the same period last year. Fourth quarter revenue, at $65.3m, was close to double the figure for the previous year.

The figures were well ahead of analyst estimates, and gave Sohu a provisional revenue total for 2007 of $188.9m, up from $134.2m in 2006.

Sohu's key income generators are online games and advertising. Quarterly games revenue grew almost tenfold over the year to reach $24m.

Most of this revenue now comes from Sohu's self-developed massively multiplayer role-playing game Tian Long Ba Bu.

Revenue from sponsored listings included in results from the company's search engine, which was developed in-house at considerable expense, slid to $1.53m for the quarter.

"Sponsored search revenues decreased 44 per cent year on year mainly due to strengthening of our anti-fraudulent click policy starting mid-2006," the company said in a statement.

Sohu predicts revenues for the first quarter of this year of between $66.5m and $68.5m.

"With the Beijing Olympics kicking off in 185 days, the Sohu brand resonates across China as we broaden our media reach to penetrate the Olympic audience," said Sohu chairman and chief executive Charles Zhang.

The diversity of Sohu's online businesses means that it faces competition in different areas from several similarly-sized local rivals, including Netease.com, Sina Corp, Baidu.com and Shanda Entertainment.

Tags:

Further reading

Free services pay off for China portal

Blogs drive 42 per cent rise in ad revenue at Sohu   More...

Baidu and Google dominate China search market

Competitors left floundering as big guns surge ahead   More...

Baidu spanks Google in China's online ad market

Google scrapes fourth place   More...

Expansion hits profit at leading China portal

But revenues expand on Olympic content and new online game   More...

Related articles

Expansion hits profit at leading China portal

But revenues expand on Olympic content and new online game   More...

China plans weather control for Olympics

Beijing Weather Modification Office outlines hi-tech rain dance   More...

Fujacks hackers jailed in China

Do no pass Go. Do not collect 100,000 yuan   More...

Baidu Q3 profit doubles to $24.2m

China's search leader preps eBay-style auction site   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

16 May 2008

2.97 MBXP on OLPC, broken dreams and Yahoo fights back More...

15 May 2008

3.28 MBDark fibre, mobile TV and solar power More...

14 May 2008

2.66 MBOnline inequality, mobile thumbprints and corporate raids More...

Poll

HOME WORKING

HOME WORKING

Do you let any or all of your employees work from home?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

OLPC

OLPC to ship with Windows XP

Microsoft teams up with One Laptop per Child project   More...

The Sims

The Sims goes flat-pack with Ikea

Virtual world gets Swedish wood   More...

Advertisement

Microsoft-Yahoo

Yahoo board fights back at Icahn

Investor accused of 'significant misunderstanding' in Microsoft saga   More...

MySpace

Woman charged over MySpace suicide

Lori Drew indicted on federal charges   More...

Advertisement