Lenovo
Lenovo is making energy efficiency key to its desktop strategy

Lenovo pledges to go green

New form factor aims to cut power and noise

Written by Iain Thomson

18 months ago a device's carbon footprint just wasn't an issue

David McQuarrie Executive director, European notebook business, Lenovo

Lenovo is introducing smaller and more efficient desktop PCs in order to meet tighter environmental standards.

Detailing its line-up for the coming year at an event in Paris, Lenovo said that it is making energy efficiency key to its future desktop strategy.

This was demonstrated by the newly launched M57/M57p Eco USFF (Ultra-Small Form Factor) due out later this year.

The PC uses a small shell and environmental tweaks to save $30 per year in running costs. Lenovo claims that the device can reduce carbon emissions by 259.8kg compared with a traditional PC.

"Lenovo will have a stronger green focus on new desktops," said Per Olesen, desktop product manager at Lenovo. "There are huge potential savings with the new technology."

Olesen explained that the company has committed to using power supplies that are at least 80 per cent power efficient. It has also committed to the Environmental Protection Agency's EnergyStar 4.0 classification.

Lenovo is taking the same approach with notebooks. The new X300 model is made of 90 per cent recyclable material and uses LED backlighting and solid state drives to cut the carbon footprint.

David McQuarrie, executive director of Lenovo's European notebook business, said: "18 months ago a device's carbon footprint just wasn't an issue.

"Now it's a massive issue and is going to be a major focus for Lenovo. Investors are choosing to invest in environmentally friendly companies and those who use green technology."

The rules on power supplies are also being applied to notebooks and the X300 has 87 per cent efficiency in this area, and also boasts an EnergyStar 4.0 rating.

Tags:

Further reading

Lenovo announces major business rejig

No centralised HQ and no outsourcing   More...

Lenovo bets on solid state drives

Time to force the market, company says   More...

Lenovo to sell some IBM servers

Not exiting, just expanding, insists Big Blue   More...

Lenovo launches pre-installed Linux laptops

SuSE Linux Enterprise Desktop 10 offered on Lenovo ThinkPad T61 and R61   More...

Related articles

CES touts green credentials

Well, a green tinge anyway   More...

Lenovo bets on solid state drives

Time to force the market, company says   More...

Marvell showcases green power supply

Patented technology to create smaller and lighter notebook adapters   More...

Nokia driving web evolution and green issues

With great power comes great responsibility ...   More...

Do you agree?

Advertisement

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Watch

25 Jul 2008

7.85 MBPodcast Special: Views from the Valley More...

24 Jul 2008

3.68 MBSpammer jailed, Esquire e-cover, and network passwords More...

23 Jul 2008

2.99 MBSmall time security, official 'spying' requests and a spammer jail break More...

Poll

EUROPEAN E-COMMERCE

EUROPEAN E-COMMERCE

Are you happy making an online purchase from another European country?

Previous poll results

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Spotlight

Credit card transaction

Credit card fraud rampant in the UK

Attempted frauds go unreported and ignored, analysts claim   More...

Intel

Intel rolls out new embedded line-up

System-on-a-chip offerings promise footprint and power saving   More...

Advertisement

Network cables

Tech giants collaborate on wireless HD

Another attempt at cable-free transmission in the home   More...

iPhone fever fills AT&T coffers

US provider cashes in on Apple smartphone   More...

Advertisement