Google is the number one business brand in the UK, according to the latest Superbrands survey.
The search giant came in ahead of the BBC, The Financial Times and British Airways, but will draw the greatest pleasure from pipping arch rival Microsoft to the top spot.
Apple, meanwhile, has dropped out of the top 10 despite the arrival of the iPhone, Apple TV and MacBook Air.
The survey, which was drawn up by senior business leaders, canvassed the opinions of 1,500 professionals.
Top 10 business brands:
1. Google
2. Microsoft
3. BP
4. BBC
5. Glaxosmithkline
6. Rolls-Royce Group
7. Financial Times
8. British Airways
9. Fedex Express
10. Hertz
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